Let’s tweet PR (Public Relations).
The question in every PR professionals head, in our days, has to be “what will I tweet?” and not “should I tweet?“.
Twitter is gaining major relevance on the communication panorama, through social media. Since 2012’s last semester, it has been the social network with most user growth. This fact alone, makes it impossible not to use Twitter to reach our audience, our targeted audience. The specifics about what will we talk about depend, of course, of each professionals skills and market niche. However, there is a variety of good practices that cover, in general, every communication process of a PR professional.